Good Office, Bad Office?

How many of us love going to work in the office? Aside from the people and the politics that go with it(!) how does the office environment make you feel?

Businesses have slowly come round to the realisation that it will take a prospective client only minutes to formulate their impression of the company. Having a high-quality, creative, and professional design to project this image is crucial to get right in order to apply the competitive advantage to gain an edge over the competition. This impression must involve the staff too, as they are obviously an essential part of the business.

Brand loyalty is important for staff as well as customers - but by incorporating every possible element of the brand in the office environment, the staff will live and work the brand.

A well thought out spatial layout taking into consideration all the factors that influence perceptions, such as the quality and materials of tactile surfaces, lighting conditions, circulation routes, comfort levels, and other factors that require interaction with the environment will influence whether or not workers are motivated to really go for it with the company.

If you want to take a peep into the offices of businesses that are getting it right check out “Where We Work”, by Ian McCallum. This book explores how creative agencies transform lifeless commercial spaces into bastions of creativity, offering inspiring interiors and visual insight into the breadth and depth of each agency’s thought process.